Pelican, Miami South Beach, FL ***

Q: What is it? A: A rather relaxed place to stay on Ocean Drive. I’ve been a guest here numerous times, most notably on New Year’s Eve 1999, a party themed as an after-ski event.

Pelican Hotel – owned by Renzo Rosso, founder of Diesel Jeans.

There’s something green on one of the busiest sections of Ocean Drive: A hotel owned by Renzo Rosso, the founder of Diesel Jeans, and decorated by a Swede.

Where did the room go?
The first time I stayed at this hotel, I slept in a room called ”Jesus Christ Megastar”. Has it been renamed? Have ultra-conservative groups in the United States been putting pressure on the Pelican and forced it to change the name of this room or is there something I have I missed?

It feels like an old jeans campaign.
The Pelican have been in business since 1994 and it’s quite impossible to mention this Renzo Rosso creation on the Ocean Drive without thinking Diesel Jeans at the same time. Swedish designer Magnus Ehrland, formerly a member of the Diesel creative team, today Head of Design at J. Lindeberg, spent seven months to browse through all the garage sales, flea markets and antique stores he could find in Florida, before turning the Pelican into what it has become known for.

It won’t turn your world upside down – but it’s a pleasant place.
The result is 30 rooms with wacky names and somewhat quirky interior themes. You won’t get overly shook up by entering any of them. But of course it’s easy to understand why a young guy is booking himself in for spring break in #215. This room is known as the ”Best Whorehouse” and it has been the most popular room throughout the years.

A breath of fresh air on Ocean Drive.
The Pelican is certainly not an extreme hotel. Not by today’s standards. But I think the years have been doing good things to it. After the fourth visit it feels like your favourite easy chair. The staff is reasonably service-minded (don’t take that for granted in Miami) and The Pelican Café still delivers. 13 years after its opening, the jeans brand isn’t exactly sizzling hot, but the hotel is still a quite different and relaxed alternative on the Ocean Drive. Mille grazie, guys!


The Pelican
826 Ocean Drive
Miami Beach, FL 33139
United States
+1-305-673-3373

Book The Pelican through TabletHotels.com

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