Q: What is it? A: A hotel with a sensible price tag and very helpful staff. Not exactly located in central London but at the same time only six stops from Piccadilly Circus. Not bad at all.
You may get the feeling that you’re almost leaving London…
It’s not just a feeling. There are only half a dozen blocks before Cromwell Road ends and the A4 takes over (the road that will eventually take you to Heathrow). But for being in this part of town, it’s quite convenient. Less traffic if you’re about to leave the city by cab or car. At the same time, Earl’s Court is a mere 5-minute walk away. From there, you have 12 tube stops before hitting the terminals at LHR. On the same blue tube line you’ll have six stops in the other direction before you’ve reached Piccadilly.
It’s your sleeping quarter. Not your stage.
Sometimes I want to stay in very busy hotels that will make me pretend that I’m something else (a jetsetting disco-dude who’s gonna rock’n’ roll all night, and party every day – aah). Sometimes I just want a proper bed and clean sheets. The Rockwell fits the latter description. Only 40 rooms. They call it ‘English Contemporary’ and for sure, it’s fairly modern. It’s been around since 2006 – and not much has been changed since it opened. Architect Michael Squire is the guy behind the design and in my opinion he had most success with the lobby; walnut floor, bookshelves and a fireplace. Rooms on the other hand are very 2006-y and look like they’ve been used and sometimes also abused.
Reasons for staying here:
So it’s not central and it doesn’t look too exciting. Why in the world should anybody consider staying at The Rockwell? For the same reason as I did. I was specifically looking for places that didn’t require me to sell my body to science in order to cope with hefty room rates.
If you’re paying the bill yourself, there are few more sensible places than The Rockwell. Also, which deserves to be emphasized; the staff is very helpful and will handle requests like late check-out the way they should be handled: With no fuss.
At the end of the day, The Rockwell is the answer to the most common question I get from travelers: Can you recommend a good but reasonably priced London hotel? If you’ve read this far, you may get the picture. Yes, I can.
181-183 Cromwell Road
London, Greater London SW5 0SF
+44 20 7244 2000