Q: What is it? A: Another of the Soho House Group’s establishments. Great staff. Rooftop pool area. Small but nice rooms. Decent price tag.
The member-exclusive-secluded-private meter is on red…
…as soon as you read about the Shoreditch House. It’s true. It is a members only club, a closed community. Wanna get inside? Then you have to be recommended by two current members. Or, you could book yourself a room there. It’s not as hard as it sounds, simply follow this link. And when you arrive, then you can enter the premises with confidence. There’s zero attitude towards non-members. On the contrary, I’ve rarely felt a warmer welcome as when I’ve checked in at different houses in the Soho House group.
So, apart from wanting to feel exclusive and special, why should you stay here?
There are a few reasons why it’s worth going the extra mile to stay in the Shoreditch House… Yes, I mean literally going the extra mile, in a very tangible way that can be measured geographically, as this is East London, in the heart of Shoreditch, which is certainly not Piccadilly Circus.
Reason 1: The staff. You feel welcome. You feel taken care of. The concierge is capable of getting you a table at impossible places with very short notice, (don’t push your luck, though). In general it’s a very pleasant experience.
Reason 2: The little extras. On each floor there’s the “Borrow Me”-shelf filled with games, books, magazines and a proper steam iron, (an ironing board is hanging next to the shelf). On top of the shelf you’ll find four jars, filled with winegums and jelly candy. It’s amazing what a little candy can do. Plus, mineral water in the minibar is complimentary.
Reason 3: You don’t have to leave the place if you don’t want to. The Shoreditch House boasts its own bars, two restaurants, a rooftop swimming pool plus a two-lane bowling alley. Every 1st Monday of the month there are also live performances at the premises, with acts like Hercules and Love Affair, Pixie Lott, and the slightly Devo-like Transformer’s Cinema Car… Finally, next to the Shoreditch House there’s the Aubin Cinema, a very active 47-seat theatre with numerous screenings every week.
Reason 4: Price. I never thought I’d be writing this, but the Shoreditch House is a great place where you don’t pay an arm and a leg to stay. Compared to many places in London it’s very affordable. The trick is to get a room there.
Now, what about rooms, then?
While the reception is a little bit on the rougher side – the building was, in a previous life, a tea ware house – looking like a garage furnished with occasional design items, rooms are way more cosy and inviting. Tom Dixon and the team at the Design Research Studio did quite a great job, stealing a chord or two from the Shakers, (the religious movement based in Kentucky), with the many hangers on the wall. There are 26 of these bedrooms in the Shoreditch House, ranging from Tiny to Small+ and they are quite small. If you want something minimalistic, you will probably not salivate over them, but if you prefer to not stay in a laboratory-like compartment, you’ll feel quite at home right away. If possible, try to get one of the four rooms with furnished private balconies.
You probably get the idea by now; I like this place a lot. It’s very close to a fifth star, but I’ll save it for later, as I’d like to try out the House Kitchen, which is the main dining area and the rooftop Lazy Lawn, which is a open air space for just hanging out. And no, I didn’t have the time to take a plunge in the pool. Stupid me. To sum it up; expectations were high but they were met. It’s nice to find a private club being so unpretentious and inviting. I’ll be back soon. Yes, I will.
Bonus info: Don’t fear the colder London days. The rooftop pool is heated.
London E1 6AW
Tel +44 20 7739 5040