Aug 7th, 2010 by Håkan
Q: What is it? A: A pretty exclusive private club that lets the public book their fancy hotel rooms.
Not much can prepare you for room #39.
It is a pretty respectable room. Rather sizeable. Quite spacious. No, honestly, it’s frikkin massive. If you find yourself in a X-Large room at the Soho House Berlin, you will have 118 square meters (1270 square feet) to play with. A free-standing bathtub has been strategically placed only a few meters away from a gianormous bed with a garage-sized plush headboard. At the other end of the room there’s a 63″ flat-screen TV. Somewhere in the middle there’s a chaise longue with a separate TV. The oversized bathroom has a walk-in shower room with two monsoon showers. Und so weiter.
Yes, you are in a private member’s club.
It’s private but you won’t feel like an outsider. The staff is on alert to make us non-members feel right at home. On one occasion an overly cautious staff member acts like he wants to stop me – but he quickly gets stopped and hushed at by his colleagues. The concierge capabilities – amazing, (which was expected). The waiters by the pool – top notch. You may order a simple cheeseburger for lunch but you are treated like royalty. The bartenders – fantastic, (even though they were new to the phenomenal drink that I call Averna sour). As readers of this website know by now, I’m particularly sensitive when it comes to the staff members. I give the Soho House Berlin five stars mainly because the people I was in contact with overdelivered on service and friendliness.
Building’s got a story.
In New York, it’s hard to even find the entrance of the Soho House. In London, the Shoreditch House is tucked away on a side street you wouldn’t notice. The Berlin property is quite the opposite. It resides in former department store from 1928, (the Jewish Kaufhaus Jonass with the slogan ”Jeden Preis ein Schlager”). Later, the building was seized by the Nazis and used as the cozy HQ of the Reichsjugendführung. Even later it was home to the Communist Party archives. Today, it’s a hotel with 40 rooms, a spa, a rooftop restaurant with a pool, a club room area, a screening room and one event space floor affectionally referred to as the Politbüro. Susie Atkinson is responsible for the design. She’s done a great job, although I’m not a huge fan of the lobby area’s industrial look. It actually feels a little… out-of-date. A pity, as the rest of the house is delivering a very cushy, homey feeling.
Ausgezeichnet! Kommen Sie sofort!
Yes, it’s worth the trip to Berlin to come here. It’s not really a hotel – it’s a house. And when coming here, remember to dress casually. The folks at the Soho House Group request members and visitors to not wear suits and ties. In an interview, Nick Jones, the man behind the Soho House said: ”It has always been a creative, friendly place with a relaxed feel. If there are too many corporate types around then that atmosphere doesn’t occur.” Since the writer of this website is not a banker, he’s not feeling particularly affected. Also, the main priority of the Soho House Berlin seems to be making guests feel at home. A prime example: Along with the room’s complimentary coffee and tea on a silver tray, I also found a box with the text ‘Treats’ on its lid. It contained home-made biscuits. I ate them and yes, they were delicious.
NOTE: As I write this, work on the building is not entirely finished. The Italian restaurant Cecconi’s will open autumn 2010.
Soho House Berlin
Book at room at the Soho House Berlin? Simple, just click here!
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View other Soho House Group establishments on this site:
Soho House, Meatpacking District, NYC
Shoreditch House, Shoreditch, London
High Road House, Chiswick, London